Project Name: Big Frog NYC  - Street Level Retail . Location: NYC . Total SF: 950 Existing: Typical small street level retail space with mezzanine level Design intent: Create a space the has ample of light with architectural element serving as a magnet to street traffic. Scope: Total gut renovation. Use of architectural wood fins, creating a sense of secondary spaces with in the retail space. Fins were placed to defined store activity and draw street pedestrians into the #retail space. Pendant light fixtures incorporating company logo color, creating an additional space layer and enhance the dynamic of space