Project Name: Big Frog NYC - Street Level Retail
Total SF: 950
Budget: Under Construction
Existing: Typical small street level retail space with mezzanine level
Design intent: Create a space the has ample of light with architectural element serving as a magnet to street traffic.
Scope: Total gut renovation.
Use of architectural wood fins, creating a sense of secondary spaces with in the retail space. Fins were placed to defined store activity and draw street pedestrians into the #retail space. Pendant light fixtures incorporating company logo color, creating an additional space layer and enhance the dynamic of space