Project Name: Big Frog NYC  - Street Level Retail   

Location: NYC

Total SF: 950

Budget: Under Construction  

Existing: Typical small street level retail space with mezzanine level 

Design intent: Create a space the has ample of light with architectural element serving as a magnet to street traffic. 

Scope: Total gut renovation.

Use of architectural wood fins, creating a sense of secondary spaces with in the retail space.  Fins were placed to defined store activity and draw street pedestrians into the #retail space. Pendant light fixtures incorporating company logo color, creating an additional space layer and enhance the dynamic of space